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Who is leading when it comes to searches? Find out here!
June 14, 2018
By: Melissa Meisel
Kantar Media, a global leader in media intelligence, today published the results of a study examining shampoo brand performance in Amazon.com search results for April 2018. The company found that P&G’s Herbal Essences, Pantene and Head & Shoulders were among the most visible brands on the retail ecommerce site during the month. Having strong brand visibility in Amazon search results is vital to advertisers because it means greater exposure to in-market shoppers and greater potential fo...
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